Tuesday, August 19, 2008

France's dirty secret

Supersize ... moi? How the French learnt to love McDonald's - Times Online

According to the article:
In 2007, as you may have read on our business pages, the chain's French revenues increased by 11 per cent to €3 billion (£2.3 billion). That's more than it generates in Britain. In terms of profit, France is second only to the US itself - and this in the land that first realised that food wasn't just about eating.
Apparently, it is due to some successful style makeover in the stores, which sound much the same as the process that has been undertaken in Australia in the last few years.

The Australian menu has recently become rather too chicken-heavy, if you ask me, and if I want a piece of deep fried chicken in a burger or a roll, KFC does it better.

The deli choice menu also has lost the "roast beef" item, which I quite liked.

But, I can still be convinced by some of their special burgers.

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