Wednesday, January 21, 2015

ABC doing pretty well compared to Rupert's baby

Oh, so Rupert's pride and joy, The Australian, is doing its boss's bidding and attacking ABC TV for going from 11% of the national audience to 10.8%.  Quelle horreur!  I can likely put that down to a few things:  too many QI repeats, even for people who don't mind Stephen Fry;  many BBC shows being rather dull of late or being sold off to Foxtel already; and Australian comedy and light entertainment production being in a bit of a slump (seems to me to be little in the way of young new talent for years now.) 

But how is The OZ doing in popularity, given that about 90% of comments following the ABC story say its because the network is now so Left wing in current affairs?

According to Morgan, across all platforms, from 2013 to 2014 it lost 5.7% of its readership.

Makes the ABC's ratings loss look trivial.*

Being a magnet for one eyed, right wing dummies doesn't seem to pay off, hey Rupe?

*   (Although, to be scrupulously fair, 10.8/11 x 100 = 98.18, so the ABC's loss calculated the same was is about 1.8%.   Still, only a third of the OZ's loss.) 

1 comment:

Not Trampis said...

how come the public rate the ABC much higher than any commercial network, paper/et al?