I had been making the observation to my family for about 8 months now: this idea of serving food on wood platters actually works by making everything taste better. I don't know how - it seems like some form of culinary Deep Magic - but it works at home as well as at eating establishments. (We bought a large one for those Saturday nights where we make a meal of a large antipasto style platter. I swear they taste better since we stopped using the ceramic platter.)
So I have been interested to test this out at McDonalds, where even half alert viewers of commercial television may have realised that they are serving their "Your Creation" burgers on wooden platters - brought right to your table, no less.
I was cynical about this idea - suddenly the joint known for compiling a burger in about 12 seconds flat is going to carefully produce a particularly tasty and attractive one? Would people go for the extra price (which remains very unclear in all advertising)?
Well, I'm happy to report that yesterday I had my first creation, and it was delicious. (Cost $10.55 for the burger alone - I stole the kids' chips to make it more economical.)
The ingredients, for those who are still reading: brioche bun, one beef patty, swiss cheese, crispy bacon, grilled mushrooms, caramelised onion, tomato, lettuce, chipotle mayo. What's more, it was fairly late at night, and I could see the guy compiling my burger. He really did seem to take care.
During the meal, I mentioned the power of the wood platter several times, as well as the fact that it now simplifies where to eat out for wedding anniversaries.
I do hope this works out for the company....