My son is more a wannabe gamer than an actual one - we don't own a gaming console, and are refusing to upgrade the desktop so that he can spend even longer in front of it playing the latest hyped games than he does playing games that are 3 or 4 years old, but still good.
But I have to admit - the games companies have done an outstanding job at generating interest this year in two enormous releases - Fallout 4, and Star Wars Battlefront.
The Fallout 4 campaign strikes me as a extremely clever, if not devious, in using whimsical cartoon characters virtually unrelated to the actual gameplay, presumably to calm any concerns of adults that their 10 or 12 year old is going to be sucked into a world of some pretty bloody killing which is inappropriate for their age.
But the Star Wars games have always avoided the exploding blood bag killing style of other games, for which they are to be commended. And this ad, which I noticed on twitter, is really the most appealing one I have ever seen:
Notice the age group that it is clearly aimed at - more the 20 or 30 year old than the teenager.
And it references the key line in the original Star Wars that always seemed to be one that Christians would most respond to - the reference to letting yourself be struck down as a means to ultimate victory is clearly close to what could be said happened with the sacrifice of Christ. (Sure, Lucas has famously said that he's from California, where they are all Buddhists, and maybe he didn't even realise the Christ-like implications of the line, but it's there.)
You could even argue that the apparent disappearance of Obi Wan (instead of his body falling to the ground) is a bit like the ascension of Christ, or the (somewhat peculiar) Catholic belief that Mary was bodily taken into heaven.
Anyhow, I think it's a great ad, and there are probably tens of thousands of middle aged men around the world contemplating upgrading their PC just for this game.