The Trump campaign has been a disaster for the Trump brand - The Washington Post
Some spectacularly bad PR for Trump yesterday/today, hey? Even being generous to the idiot that he didn't mean gun nuts could shoot her, I reckon the least you could plausibly interpret it as would be speculating about armed intimidation of a Clinton presidency over her choice of presidents (of the "open carry" type of demonstration that makes the country look like a hick third world nation.)
The article linked deals with something I had been wondering about - wouldn't all of this woeful publicity be hurting anything branded "Trump"? I mean, if you were a Democrat who previously might have holidayed at a Trump resort, and just joked with your friends about the apparent support for an eccentric TV character that this entailed, wouldn't you now take it more seriously and definitely avoid having anything to do with his name?