What your choice of smartphone says about you: Miss Shaw and her fellow researchers conducted two studies of personality differences between iPhone and Android smartphone users. Lancaster University was also involved in the study.Based on what my daughter tells me (she really, really notices iPhones when walking down the street), yes it is true that they are very big with girls/women. I think it's because men are more likely to want to tinker with things, and there's a hell of lot of tinkering that can be done with an Android phone.
In the first study the researchers asked 240 participants to complete a questionnaire about characteristics they associate with users of each smartphone brand.
In the second study they tested these stereotypes against actual personality traits of 530 Android and iPhone smartphone users.
The results from the first study showed that Android users are perceived to have greater levels of honesty and humility, agreeableness and openness personality traits but are seen as less extroverted than iPhone users.
The results from the second study showed that most of the personality stereotypes did not occur in reality, as only honesty and humility was found in greater amounts within Android users.
However, they did find that women were twice more likely to own an iPhone than an Android Phone. When measuring the characteristic 'avoidance of similarity' which describes whether people like having the same products as others, Android Users avoided similarity more than iPhone users. Finally, iPhone users thought it was more important to have a high status phone than Android users.