tag:blogger.com,1999:blog-12614519.post2167246155985505887..comments2008-03-18T12:22:09.150+10:00Stevehttp://www.blogger.com/profile/04108945551064939734noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-12614519.post-40685520394733233752008-03-18T12:22:00.000+10:002008-03-18T12:22:00.000+10:00I don't think the ad contributes to "raunch culture," and I can't see it as debasing. The use of a metaphor (the beaver) as a code for what they are really talking about actually protects women's integrity in my opinion.<BR/><BR/>Okay, the ogling guys are a bit much, but I thought it was poking fun at guys more than anything. After all it's taking men's desire to ogle to an absurd extreme and making them look idiotic (staring at a rodent). <BR/><BR/>Can we take it as just some good-natured humour?Daddy Davenoreply@blogger.comtag:blogger.com,1999:blog-12614519.post-28912643373924122132008-03-16T12:16:00.000+10:002008-03-16T12:16:00.000+10:00I object on the basis of their stupidity and the revulsion factor.<BR/><BR/>Remember the "colored" tampon ads Steve - "my bosses eyes: ooohhh, blue" - and so on. Eeewwwweeeee. It as a TAMPON AD for gawd's sake!!!<BR/><BR/>Sheesh.<BR/><BR/>Talk about icky, icky.<BR/><BR/>As for the marketing research for this latest inspiration, well, I think they already had this distasteful idea up their sleeve, since "beaver" only came in at number 11 of the list of euphemisms used by young women. <BR/><BR/>The other odd and offensive thing is this notion that their target market is 18 to 24 year old women. <BR/><BR/>They're not exactly aiming for a large or life-long demographic, unless the good marketing folk believe that menopause kicks in at 25. (Well, marketing people aren't very bright.)<BR/><BR/>Definitely a two thumbs down from me. I just find it all hideously revolting, and yes, debasing. <BR/><BR/>At least it took Traaceeeee's mind off the bay dredging, which is a blessed relief.Cazhttp://www.blogger.com/profile/17387674413840435759noreply@blogger.com