Maybe it's the deodorant

This article Ovulating women favour dominant men's smell - Sniff test suggests when, and with whom, women are most likely to cheat suggestst that women can be just as shallow as men.

But really, if it is all based on how attractive women find the smell of armpit sweat, I hope the study took adequate account of the possible lingering effect of different deodorants. Maybe more "dominant" men buy stronger lasting deodorants, even if they were told not to use it for a few days before the trial?

I also question what use this sort of research really is. It has a certain level of interest, but basically we all know some men get more than other men, don't we? Do we have to do studies to really work out precisely what it is that gives some men the edge?