Daily Kos readers' media control techniques

Am I the only person to not read Daily Kos much because I just don't understand it? I mean, understand its politics, but its site design is just confusing isn't it?

Anyway, the political techniques of Daily Kos readers are far from subtle, as this post's suggestion shows:

'DKos logs almost a million hits a day now. We're the largest blog on planet earth. Over the past few months you may have noticed that stories which appear here and elsewhere first, show up on the cable networks shortly thereafter. No doubt, the media is paying attention to US and the reality based community in general. We are the growth, and thus we are the market share of desire to court. WE DO NOT HAVE TO TAKE THIS SHIT ANY LONGER.

I just sent this e-mail to Hardball because I was disgusted when Chris Matthew's allowed Bernard Kerik to lie on his program without presenting a rebuttal or the simple facts on record:

This is offered as a fair heads up so that you can correct yourselves. Most of the DKos readers like Hardball, we're a huge component of your viewership. But if you keep having liars like Kerik or anyone else on trying to shift the blame for Homeland Security to the goddamn local mayor, without rebuttal or the actual facts available and promptly presented, I and several others will feature your top sponsors by name and e-mail addresses on the biggest blog on earth and recommend to my fellow million plus readers and members that they boycott your program and sponsors for one week, and send your sponsors personal e-mails explaining why they're doing it.

This isn't politic guys, this is fucking survival. We can't afford to let these clowns off the hook to screw up again. Am I getting through?"

So, if a current affairs problem has an interview which doesn't go according to DKos' liking, they can expect their advertisers to hear the wrath of DKos? Why don't they just go the whole hog and demand editorial control, or a DKos censor sitting in the control room ready to pull the plug when it starts going the "wrong" direction?

I guess so many Kos readers and contributions are paranoid and (at least) half deranged that they don't recognize their own totalitarian leanings. One can only hope they gradually grow out of it, because maturity and any sense of generosity of spirit, or self criticism, are usually the last things evident on the site.