Hard to believe

The Observer | UK News | Offset your carbon emissions with a text

This short story from the Guardian relates a very hard to believe scheme:

Mobile phone users will be able to offset their carbon emissions by sending a text message using a scheme launched by conservation charity the World Land Trust.

For each text received, the WLT will offset 140kg of C02 through various reforestation projects worldwide. This is the equivalent of the amount of C02 produced by a return flight from London to Paris, 16 people sitting down for a restaurant meal, eight nights in a hotel, two nights on a cruise ship or 120 school runs in a 4x4.

The texts will cost £1.50 plus network charges.

Something is wrong with those figures, surely!