A free Big Mac for Peter Singer

For once, Peter Singer says something that I don't object to:

The Princeton University professor - whose book, Animal Liberation, sparked the animal rights movement 30 years ago - told The Guardian he would choose McDonald's over a small independent takeaway because "a big chain has a national and international reputation to protect".

"I see big corporations following what consumers will buy," Professor Singer said.

"If you have sufficiently educated consumers, you can get ethical food from big corporations."