Make Arabs anXious

This was on Little Green Footballs a few weeks ago, but I missed it then.

Memri has a clip up showing some Arab guy on TV claiming (with apparent sincerity) that Pepsi stands for "Pay Every Pence to Save Israel". It's such a stupidly creative rumour, I'm almost impressed.

Some Googling around shows that Time magazine mentioned this as a rumour spread on Iranian TV in 2006. (The Time article also mentions Oprah being on TV in Iran too. Why is she popular there?) Snopes mentions the rumour in 2007 entries here, and again here, where it's said that it spread through Eygptian high schools via chain letters. (It makes you wonder how spectacularly stupid some stuff in chain letters in the Middle East must be.)

As Snopes points out, this urban myth of the Middle East is particularly ironic given that both Coke and Pepsi were strongly criticised in the 1960's by American Jews for not selling in Israel, in order to keep the more lucrative Arab markets. There's a whole Snopes entry about that period.

As for the heading of the post, it's my guess as to what the "Max" must stand for in Pepsi Max.

I'm tempted to post it on some Arabic/Iranian forum, and wait and see how long before it turns up on a Memri clip.