On internet advertising

Roger L. Simon - Pajamas Media matters

Pajama Media's group advertising system has failed.

I know absolutely nothing about internet advertising, except for this fact: it is extremely rare for me to ever click on a advertisement on a blog, or a newspaper site. I would guess at about once a year.

And this is from a person who spends far too much time on blogs and the internet.

The internet is great for finding products and services, but that's what Google is for. I may click on a Google search "sponsored ad", but that's different.

Maybe I am the odd one out, but if a significant number of people are like me, I just can't see how any blogs or newspaper or magazine sites make significant money from advertising.