As if they aren't in enough trouble already...

Japan has strange ideas at times as to how to help the environment, such as "we love whales so much that we need to kill a hundred or two each year in the name of science just to make sure they're still getting on OK. Now pass me the whale bacon."

Along the same lines:

Sakana-kun, the fish expert and TV figure well-known for his blowfish-shaped cap, is about to become Japan's "osakana taishi" (fish ambassador) to promote fish consumption and boost the declining industry.... The farm ministry expects Sakana-kun to "send out information" about fish, the fishing industry and related government policies, it said in a statement. Fish has been declining as a staple amid a shift to more Western diets.

I don't think the fish feel they need such an ambassador.