The Lego success

Lego: Bricks and flicks | The Economist

The Economist notes that Lego is riding high, at the moment:

After nearly going under eight years ago, Lego now has 5.9% of the global toy market, up from 4.8% at the end of 2009. That makes it the world’s fourth-largest toymaker. It is doing especially well in America, where sales last year surpassed $1 billion for the first time. Worldwide sales were up by 37% in 2010, to DKr16 billion ($2.8 billion). Net profit increased by 69% to DKr3.7 billion. Meanwhile, the world’s biggest toymakers, Hasbro and Mattel, are struggling.

The article notes the success is certainly helped by its very successful Lego video games. I don't play them, but my kids do on Nintendo DS, and they certainly seem designed to have a long life and exhibit much wit and creativity. Congratulations, Lego.