You won the election, you can stop that now, Tone

Surely I can't be the only person in the nation who cringes every time I see one of these set up "Tony gives a pep talk" scenes on the news?   But he seems to think they're great.  Here's a hint Tone:  you won the election, you claim to want to just get down to work - we don't need to see your bumpf to a room full of colleagues about what a serious responsibility it is, and we're going to get down to work, and you're a great team that will lead the nation into the bright new future blah blah blah, blah.

One of the worst examples of this was, I thought, the meeting with the military last week.  Oh yeah, didn't they look comfortable being used as part of Tony PR, Inc on the evening news:

And is that Peta Credlin in some sort of ninja outfit?

Of course, it put me in mind of someone else who likes to be seen with the military as much as possible:

As indeed did this piece of pre-election "ooh, let's make Tony softer still - women like that" transparent PR:

Of course all politicians do stupid and cynically manipulative PR all the time - Rudd was rightly criticised for deliberately doing door stops leaving church in Canberra.   But Abbott with his daughters sticking to his side every freaking minute of the election campaign, all the "action man" shots (including the one with the army), and the use of the military like that post election - his team is full on Putin PR (except I am led to believe that Putin is more likeable than Peta Credlin, and he has a less compliant media than the Murdoch press is towards Abbott.)