Last weekend, I caught a bit of Rage on Saturday morning, and once again was surprised that so much effort goes into making good quality video clips to go with songs that are today's pop music.
As I think I have written here before, it really feels as if there should be an audience for music video clip shows again, but I assume it's the audience fragmentation of the music market that prevents this. A bit sad in a way - I remember it as sort of fun watching such shows with other people when they were big in the 1980's. (Not Countdown though - it was, of course, routinely cringeworthy.)
Anyhow, this is all by way of introduction to the pleasing video for a song that I would otherwise just consider a bit of an annoying earworm after a while:
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