Newspoll closes as News Corp Australia replaces 150 staff with 'robopoll' | Media | The Guardian
I guess the obvious problem with Newspoll was its reliance on landlines, but on the other hand, I've always thought automated poll questions were easier for busy people to simply hang up on immediately. I thought Newspoll was still very reliable, although how it manages that, I'm not sure. Do they just keep ringing until they find enough people in each age bracket? I guess they do...
I've been polled by both methods but my interest in politics is such that I was happy to participate in both. I still think, though, that it is easier to exaggerate your opinion on individual issues to a machine if it gives you a 1 to 5 scale.
No comments:
Post a Comment