New media outlet worth watching

I see that new American on line news outlet Axios has started.  (It only came to my attention via noticing Jonathan Swan on twitter said he was starting there.)

The background to this start up is here.  I like the description: 

What Axios is trying to do is occupy the space that VandeHei feels The New York Times and The Economist could have commanded if they weren’t tethered to their old print roots. He has joked with potential investors that Axios is best described as what you get if the “Economist mated with Twitter,” and “smartly narrated all the good stuff its own reporters missed,” according to someone familiar with the conversation.

The article notes that the plan is ultimately to make money from subscriptions, but it's all free at the moment.

Worth following, I think...