Brave advertising

I'm sure many must be amused to see this advertisement appearing on Twitter recently:

So, some advertising exec, and the fund itself, thought it was clever to call it "Apollo" yet use the space shuttle as a graphic, despite it having nothing at all to do with the Apollo program, and being the only famous spaceship design to actually destroy itself not once, but twice.

I can't decide whether that is what can be called irony, or whether it's just honesty, given what the cryptos have been doing lately...