The family church

Some really interesting figures here at Vox about what's happening to religious belief in America.  Surprisingly, the Mormons are holding numbers, despite their conservatism on matters sexual:

One-quarter of Americans are religiously unaffiliated today, a roughly fourfold increase from a couple of decades earlier. Christian denominations around the country are contending with massive defections. White Christian groups have experienced the most dramatic losses over the past decade. Today, white evangelical Protestants account for 15 percent of the adult population, down from nearly one-quarter a decade earlier. By contrast, Mormons have held steady at roughly 2 percent of the US population for the past several years. And perhaps as importantly, Mormons are far younger than members of white Christian traditions.

At one time, sociologists and religion scholars argued that theologically conservative churches, which demanded more of their members, were successful because they ultimately provided more rewarding religious and spiritual experiences. This theory has since fallen out of favor as the tide of disaffiliation appears to be washing over conservative and liberal denominations alike. The Southern Baptist Convention, the heart of conservative Protestantism, has sustained 12 straight years of membership loses. Since 2007, the denomination has shed 1.2 million members.

But more than the rules, rituals, and rigorous theology, the success of the Mormon Church may have to do with their unrelenting focus on the family. Few religious communities have made the development and maintenance of traditional family structures such a central priority. Eighty-one percent of Mormons say being a good parent is one of their central life goals. Nearly three-quarters say having a good marriage is one of their most important priorities in life, and a majority of Mormons — including nearly equal numbers of men and women — believe that the most satisfying type of marriage is one in which the husband provides and the wife stays home.

 Actually, though, the article points out that the LDS Church can actively encourage an early sex life - as long as it is within marriage:

Recognizing the centrality of family, the LDS Church has not been shy about encouraging young Mormons to start families early. In 2005, the LDS Church leadership was actively encouraging college students to start families even before they graduated. More recently church elder M. Russell Ballard urged Brigham Young University students to not let educational goals lead them to postpone marriage. “You can accomplish both with hard work, sacrifice, and planning,” he said. “In fact, with a companion’s support, you can be more successful.” It’s a message that resonates with many Mormon college students. 

 The younger members are pressing somewhat for a more sympathetic approach to homosexuality, though:

In 2016, the LDS Church launched a website called Mormon and Gay featuring firsthand accounts of Mormons who identify as gay, lesbian, or bisexual. Importantly, the church remains opposed to same-sex marriage, but church leaders have adopted much more inclusive language when discussing LGBTQ members of the church. “It shows the church is taking a step in the direction of understanding and empathy,” Monson says.