What is wrong with the Murdochs??

So, we all know that Rupert Murdoch was early in the line up to get vaccinated for COVID.   (In December, in England.)

I see that his Fox News boss son Lachlan, who has presumably direct ability to intervene in the editorial content of his network, gave money for an early COVID vaccine trial for health workers:

So why do they let their top Fox News star promote vaccine distrust to his (older) audience which is the most in need of vaccination???  

How is it possible to read this as anything other than a case of being opportunistic greed stomping all over their ability to do a public good?