Greens candidate for Brisbane, Stephen Bates, has taken out an advertisement on Grindr, “the world’s largest social networking app for gay, bi, trans, and queer people”.
“You always come first with the Greens,” one reads, and another says: “Spice up Canberra with a third”.
Speaking directly to a specific market – in this case, a younger, LGBTQ+ market – could work, according to Dr Andrew Hughes, a political marketing lecturer at the Australian National University who says for any other party it might come across as “tokenistic”.
I do find this supports my feeling that while the Greens are in the right space on the environment and climate change, and (possibly) economics, they have a sort of air of immaturity about them (when they're not being overly earnest on "culture war" issues - which I also think is a kind of immaturity) on other issues that really puts me off voting for them.
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