Well, this is certainly a worry (from the point of view of how it will affect studio decisions):
“Barbie,” directed by Ms. Gerwig from a script she wrote with her partner, Noah Baumbach, will finish the weekend with more than $1 billion in ticket sales at the global box office, according to Warner Bros. No movie in the studio’s 100-year history has sold so many tickets so fast, said Jeff Goldstein, Warner’s president of domestic distribution. As of Sunday, “Barbie” had been playing in theaters for 17 days. (“Harry Potter and the Deathly Hallows: Part 2” was previously the fastest to $1 billion, at 19 days.)
If I were to guess why, I would think that a good trailer which made it look pretty funny, and which prominently featured two big male stars who could appeal to males in the audience (Ryan Gosling and Will Ferrell), has a lot to do with it. (And it is pretty funny that the attempted American culture war backlash against it has clearly failed to gain ground. Money doesn't care about your feelings, Ben Shapiro.)
Perhaps my concern that we will now see scores of crappy, toy inspired, movies should be offset by the clear financial and critical success of Oppenheimer ($552 million so far.) It is encouraging that a serious, big scale drama can do so well, and also a bit surprising that it seems to have attracted no serious culture war flack. (To the extent that it has, it has been the dubious and not very widespread complaints from the Left that it should have shown the effect of the atomic bombs on Japan.)
I still haven't seen it yet, but will soon.
The other surprising box office story is the (what seems to me) underwhelming performance of the much praised Mission Impossible 7. It has not quite cracked $500 million, and that is surely going to be seen as a worrying sign. (Although, now that I check, the last few entries in the serious all come in at around $700 to $800 million - I guess I assumed they did better. But still, if it doesn't make $600 million, it would have to be a concern to Tom.)
Add to that the poor performance of the much maligned (unfairly!) Indiana Jones and the Dial of Destiny (wow, $368 million) and perhaps the lesson is that audiences are tired of re-tread material (or ageing actors - even though Cruise barely counts.)
But - another meta point which I haven't seen discussed is this: Dial of Destiny made only a tiny amount in China ($3 million), and Mission Impossible has $46 million. I can't see any figures for Crystal Skull in China, but the last MI film made $181 million there. (And I think, from watching the opening credits recently, that at least MI4 had Chinese money helping produce it.)
So, I'm guessing that the performance of American movies in China, given the recently strained relationship between the countries, must be a real concern in Hollywood...
With all the hype around Oppenheimer there is no point me watching it because I am bound to be disappointed. Barbie is worth a look though, anything that makes me laugh helps in this crazy world.
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