Chinese New Year pop music perfection

It may be heavy on advertising the corporate sponsors, but still:  this is the most pleasing (and simultaneously touching) pop music video I have seen for years.  The trio is from Malaysia, and I have never heard of them before, but the algorithm knew I would like it:

 

Update:    This song makes me unreasonably happy, and after watching the "making of" video and a question and answer with the band, and watching the song video itself a dozen times this week, I understand better how! 

The song's climax has both a choir and strings joining in to boost it - something that isn't immediately obvious on first listening, when one is distracted by the high energy dancing and editing.   The whole video also features the trio ageing backwards - the first shot is from the point of view of the young kids who are at the table at the end shot.   It's such a nice framing device.

As for the band - they started as street dancers, and formed the band in 2017 and now seem to enjoy reasonable success in Malaysia, Singapore and Indonesia.  Would seem that they are trying to break into Taiwan, but without much success there yet.    They look a bit like a wannabe boy hip-hop-ish band, but without the super manufactured rich "smooth" looks of a Korean or Taiwanese band.  (It also seems they are probably over 30 now, which works against them.)   One of them said that he liked wearing that aged make up in this song because it meant they didn't have to "act handsome", which can be hard work.

Interestingly, they re-worked the song into one for the Malaysian Muslim population - using the same tune but with lyrics that are in Malay language, and referring to Hari Raya, the Muslim festival at the end of Ramadan.   They also dressed in more traditional Malay gear, covering their tattoos.   It seems it was well received:  no issues with "cultural appropriation" it seems!