Monday, June 30, 2014

Something's wrong...

...with the Hollywood machine, and the entire planet of under 30 year old movie goers (because surely that is the only possible market for this series) when the woefully reviewed Transformers 4 makes $300 million globally on its first weekend. 

I thought I read recently that the Chinese market didn't like the sameness of some Hollywood series (was it Marvel movies they were talking about?), yet here we have them going strong to one of most tedious noise machine series ever made.

But it is actually interesting to see how important the Chinese market now is - look at Edge of Tomorrow, for example, which which will not go too far over $100 million in the US but is getting - as with Transformers 4 - about double that take from the overseas market, which is dominated by China and Korea.  In fact, those two countries combined, count for more than the US for both movies.

You have to wonder what this will mean for the types of movies coming our way in the next decade.

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