Hey, here's some information on one balloon based competitor to Branson's harebrained space tourism venture.
It seems that for about half the price, rich folk will get a 5 to 6 hour ride, spending 2 hours looking at the view from 30 km, without the possible stomach churning effect of sudden weightlessness. Then they come back down on an already deployed parawing, ending up perhaps 200 to 300 km from where they took off.
This sounds much, much safer than the rocket powered joyride in the space rocket with the weird moving wing design.
Here's the World View Experience website, with some pretty illustrations.
I wish them luck.