Feeling better about abortion

Britain's advertising codes are being reviewed, with the possibility that abortion ads may be appearing on TV there. Dana Hovig (a man) of abortion providing charity Marie Stopes, says this would be a good thing:

"The point is not to increase abortions - we want to increase the number of women who are using family planning and taking control of their lives in that way - but there is still a stigma, and if it can go on television then it will help de-stigmatise it."

We wouldn't want anyone feeling as a much as a smidgeon of doubt that might stop them having that abortion, would we?