What next? Tin foil hats work too?

The results are preliminary, but appear in the Journal of Neurology, Neurosurgery and Psychiatry (sounds legit):

Applying magnets to the brains of Alzheimer's disease sufferers helps them understand what is said to them. The finding by Italian scientsts, who conducted a randomised controlled trial of the treatment, suggests that magnets may alter "cortical activity" in the brain, readjusting unhealthy patterns caused by disease or damage. The study was small, involving just 10 patients, and the results are preliminary.

Surprising, but it's not as if it was just a matter of putting magnets in a headband:

For the latest study, Maria Costelli and colleagues applied repetitive TMS – a rapid succession of magnetic pulses – to the prefrontal lobes of the Alzheimer's patients for 25 minutes at a time. Half the patients received daily doses five days a week for four weeks and half received a dummy treatment for two weeks followed by two weeks of TMS. Tests showed that those who had the full course of TMS had significantly higher scores on comprehension of what was said to them – up from 66 per cent to 77 per cent. The improvement was still evident eight weeks after treatment. The authors say the technique did not affect other language abilities or other cognitive functions, including memory, which suggests that it is "specific to the language domain of the brain when applied to the prefrontal lobes".