Not a good advertisement for the Witnesses

Slamming the door on Jehovah

This article paints a bleak picture of what it is like to be a member of the Jehovah's Witnesses.  It is a religion with a bad enough retention problem already:

The religion's proper name is the Watch Tower Bible and Tract Society. It was founded by American draper Charles Russell in 1872. They believe in the end of the world and also the paradise beyond and have predicted five times that Christ would come again to signal it. The last time this happened was 1975. More than 1 million devotees abandoned them in the following six years. In America the Jehovah's Witness have the lowest retention rate of all religions.

They also believe Satan has ruled the earth since 1914. The only way to make things better is by creating a heavenly kingdom on earth of a small number of believers. The Jehovah's Witness' trait of being aloof and "separate" comes from this idea that Satan runs things, so the best way to survive is to avoid society.

Membership has flatlined against population growth in most developed countries. The reach of the internet has had a big impact as whistleblower groups, ex-Witness forums, websites, "leaks" sites and negative publicity abounds.

It's hard to see the appeal of the religion for a newbie:

Kingdom Halls are plainly decorated, like school classrooms, with no iconography or adornment. Congregations meet twice a week to listen to Biblical passages. The structure for disciples to live by is uniform and rigid. Moral conservatism (anti-gay, anti-abortion, no sex before marriage) is strictly enforced.

The British sociologist Andrew Holden says the church has a "quasi-totalitarian" approach in which converts "defer unquestioningly to the authority of those who are appointed to enforce its doctrine". The individual, he says, "becomes the property of the whole community"....

 Aron says new recruits are often unaware they will go without birthdays and Christmas. "It's a religion without a soul."

Even as far as cults go, it sounds like a particularly joyless one.