About that juicer

The Atlantic has a somewhat amusing report on the Juicero embarrassment.  I liked this paragraph in particular:

And what is the Press? The official description reads like something manufactured by NASA to drill asteroids for root vegetables. The website promises a “bead-blasted aluminum door” constructed with “aircraft-grade aluminum and precision-forged gearing components” to generate “4 tons [of] potential pressing force,” with a “suite of sensors scans” connected to the internet so that “you have the latest updates,” all optimized through “multiple iterations of miniaturization.” And all this for what? A thing that squeezes a bag?

I notice that on supermarket shelves "cold pressed" juice is all the rage.   Yet I would have thought the worst aspect of that Juicero system is that the bags to be squeezed only have an 8 day fridge life.  (Well, I think you keep them in the fridge.)