Apparently it doesn't have much of a presence yet in the US, which means The Atlantic has an interesting article up about its philosophy and hope for expansion:
“Clothing in the West, it’s associated with status, with rank,” Hirotaka Takeuchi, a professor at Harvard Business School who has studied the brand, told me. In Japan, clothing has traditionally been more standardized. Until the end of the 19th century, when Western influence became more prevalent, kimonos were commonly worn by Japanese people of varying ages and classes. The garment would differ depending on the wearer’s ability to afford fine fabric or embroidery, but compared with the West, where the wealthy telegraphed their status with elaborate styles of dress, such signaling was far more subtle. Takeuchi sees Uniqlo as bringing this old Japanese view of fashion to the U.S. market.The company is a major success, even without America:
Its owner, Tadashi Yanai, is the richest person in Japan. Its parent company, Fast Retailing, is among the five largest clothing retailers in the world.But it had a bad start in the US, apparently due to sizing issues:
...as Uniqlo learned when it arrived on American shores, first impressions can be hard to manage. The three original U.S. stores were in New Jersey malls, where the company soon encountered several hurdles, including fit. (American customers, on average, are taller and fleshier than Japanese shoppers.) It closed the stores within a year.Gawd: how does H&M survive there, then?
But - here's where I'm feeling a little conflicted about the company now: there has been publicity in Australia about it being a terrible company to work for:
Former Australian Uniqlo employees have spoken out about the “weird, awful, abusive” culture at the Japanese fast-fashion giant, where they claim bullying is rife and everyone leaves with “some form of PTSD”.
Earlier this month, former HR manager Melanie Bell sued the retailer, alleging in an explosive $1 million claim that she had been bullied and discriminated against due to her “caucasian heritage”.
According to three former colleagues, Ms Bell’s experience was not unique.
Each worked in different locations and different roles — a sales assistant, a visual merchandiser and an assistant store manager — but all shared similar stories of a deeply toxic work environment.
“It was like a cesspool of all bad Japanese culture squished into one place,” said the sales assistant, who worked at the MidCity store in the Sydney CBD for three years...
“It’s a really nasty culture, not just the Japanese managers. To be honest all retail is like this but Uniqlo is exceptionally bad.Hmm. That's pretty detailed criticism, and it does sound bad.
“It’s the Japanese work culture, you’re made to feel bad if you go home on time. I was doing anything from 60- to 80-hour weeks. I would start at 7am and leave at 8pm.
“One day I stayed until 1am. The registers weren’t reconciling and I was expected to stay until they reconciled. My dad had to come to the store. He said, ‘You’re leaving, now.’
“One of the managers, she was basically bats**t crazy, she would just scream at people non-stop for no reason. People would cry, they were terrified of her.
“You can work at Coles or another retailer and stand behind a counter, it’s really easy. At Uniqlo everything is timed — this task should take you this amount of time.
“They have these giant books which break down the SOP (standard operating procedure) for literally everything, from how to use the till to how to fold clothes.
“You’re supposed to fold seven shirts a minute.”
I don't like to support companies with terrible work practices - I'm not sure I'll ever buy anything from Amazon.
But I don't want to give up on Uniqlo. Are their work practices bad in every single country they operate in? Do I only buy from them in Japan? Or Singapore?
First world problem, I guess...
Oh dear Steve. Read this, it will help you make up you mind.
ReplyDeletehttps://www.scmp.com/news/asia/east-asia/article/2169836/uniqlo-exploited-us-now-it-ignores-us-indonesian-factory-workers