Fake meat boom?

Axios reports that fake meat (or at least, fake burger meat) is proving to be so popular that the manufacturers are having trouble meeting demand:

The fake-meat boom is real, propelling startups to incredible heights while creating shortages of its own.

The big picture: The fake-meat market could be 10x its current size by 2029, Barclays analysts estimated in May.

• "In fact, we believe that there is a bigger market opportunity for plant-based (and maybe even lab-based) protein than perhaps was argued for electric vehicles ten years ago."

Why it matters: The stock market in particular is treating Beyond Meat like a superstar, with its stock price up 4x from last month's IPO. But the companies must prove they can handle the demand.

• "Last summer, locations of A&W Food Services of Canada Inc. were sold out of Beyond Meat’s burger for weeks," the WSJ notes.
• "This spring, restaurants including American WildBurger locations around Chicago have run short of Impossible’s burgers. ... Craft & Crew Hospitality in Minneapolis hasn’t received scheduled shipments of Impossible burgers for weeks from a local distributor."
• Both Impossible Foods and Beyond Meat have ramped up production to meet demand.

Cool.