Reason for optimism, reason for pessimism

First, the Washington Post notes that the (presumably) soon to leave this world Rush Limbaugh has a really ageing audience anyway: 

Rush Limbaugh, the most successful talk-radio host in history, is ailing. And so is the medium he helped revolutionize over the past 30 years.

Faced with aging and shrinking audiences, competition from newer technologies and financial problems for the biggest station owners, talk radio is in decline — both as a business and a political force. Once a leading platform for popularizing conservative candidates and policies, talk radio is on the verge of becoming background noise, drowned out by a cacophony of voices on podcasts, cable TV and social media.....

But conservative talk radio’s foremost problem isn’t so much how many people are listening as who.

The audience that grew up with Limbaugh is now quite gray, largely people 65 and older. Fewer than 8 percent of those who regularly listen to talk radio (including public radio) are 25 to 54, according Nielsen’s research.

But, on a more pessimistic note, it looks like Fox News had a strategy meeting and decided that the way to grab back the pro-Trumpers from Newsmax and OANN is to run hard on one of the worst bits of Trump popularism - encouraging rabid fear of illegal immigration: 

 

It's really dispicable the way they try to personalise all politics in such a nasty, fear based, fashion.  It's not just "policy X will be bad for the country in this way"; it's always "the Left hates you and despises you and wants to punish you and you should be scared."