Overexposed

Jamie Oliver to launch own magazine | Media | guardian.co.uk

I suppose I didn't mind watching a bit of Jamie Oliver's shows when he was new, but they became increasingly irritating over time. Although I don't watch him deliberately anymore, I still see enough from time to time to know what he's up to.

First it was all those happy music end scenes of the "mates over for lunch" in his London pad that grated (a feature of Nigella Lawson's shows too,) then the soap opera of his wife not liking the press making up stories, and the saintly fights to improve British school food. Recently, he did a series in which he showed Italian monks how to enjoy life again (while swearing and going on about some domestic drama about whether his wife was really going to turn up or not), and the latest seemed mainly to be about how good he was at growing his own vegetables.

Now, believe it or not, he is going to publish his own bi-monthly magazine.

I am just waiting for his new movie to be announced.