Lowering expectations

I forgot to link last week to this post at the First Things blog, about how low an author's expectations should be. It quotes a publisher, and then adds its own comment at the end:

"Here’s the reality of the book industry: in 2004, 950,000 titles out of the 1.2 million tracked by Nielsen Bookscan sold fewer than 99 copies. Another 200,000 sold fewer than 1,000 copies. Only 25,000 sold more than 5,000 copies. The average book in America sells about 500 copies. (Publishers Weekly, July 17, 2006). And average sales have since fallen much more. According to BookScan, which tracks most bookstore, online, and other retail sales of books, only 299 million books were sold in 2008 in the U.S. in all adult nonfiction categories combined. The average U.S. book is now selling less than 250 copies per year and less than 3,000 copies over its lifetime."

Alternative: Start a blog. You’re likely to reach more readers in a year you will with your book

Well, that makes me feel better about being a low-ranking blogger.