Today I learnt, via France 24 no less, that McDonalds second largest global market is actually France. Quelle horreur! The whole video is interesting, though, about the rise of fast food chicken there:
In other, more serious, culture war news: I didn't know until reading this essay in the New York Times that (in another imitation of American bad ideas I didn't see coming) there has been a media takeover in France by a Right wing (and Catholic) conservative:
If you have never picked up a book in French, you might not ever have even heard of Grasset, and what it might mean to have its longtime chief executive Olivier Nora effectively guillotined by the rapacious right-wing industrialist Vincent Bolloré. And yet, in France, the news of Mr. Nora’s sudden departure from his post quickly flew beyond the borders of Parisian publishing and cultural elite circles. In the aftermath, over 200 writers — myself included — walked away from Grasset.
This is not just a story about the French publishing industry. The evident struggle between Mr. Bolloré and Mr. Nora is a microcosm of the battle for cultural control that is taking place globally between the wealthy new right and the cultural old guard.....
After praising the job Mr Nora did as head of a publishing house, it goes on:
Mr. Bolloré, by contrast, is the owner of a vast industrial conglomerate that has interests ranging from oil pipelines and energy storage to electric buses. Over the past several years, he has also been building a cultural empire, buying newspapers, radio stations, television channels and publishing houses. He acquired Grasset three years ago. As he picked up these levers of cultural power, he became editor, producer and distributor all at once. He is also, not incidentally, an extremely conservative Catholic. He has not only repeatedly brought outlets he has bought to heel by pushing the departure of people in important positions, replacing them with leaders apparently more loyal to him and his values. He has also leveraged his outlets to propagate fear and disseminate conspiracy theories about a decayed and decadent West, a Europe under threat from foreigners and egocentric old elites.
But Mr. Bolloré is, above all, a businessman: His cultural crusade is a very efficient moneymaker. His 24-hour news channel CNews — a kind of French Fox News — is the most popular news channel in France. Over the last two years, Mr. Bolloré also transformed Fayard, another historic French publishing house, into a largely far-right propaganda machine. Some of the most prominent figures of the French far right are now published by Fayard, including Jordan Bardella, the leader of the Rassemblement National, formerly the Front National. The party is leading the polls for next year’s presidential elections.
Update: Another website describes Bollore and the mini Fox News that he owns:
Vincent Bolloré, who took over the company in 1981, pieced together a tangled mix of media properties often using the same acquisition strategy. His modus operandi, now taught in business schools across France, consists of taking very small stakes in companies and increasing them until a stock market raid is triggered, enabling him to be the largest shareholder. It’s a method that is both effective and controversial. This is how he came to control the TV station Canal+, magazine company Prisma Media, the radio station Europe 1, the print weekly Paris Match, and Le Journal du Dimanche, the only standalone Sunday newspaper in France. Under Bolloré’s control, each of these outlets has been subjected to the same methods of cost-cutting, programming changes, layoffs, and editorial pivots.
But nowhere has the model been more utilized than at CNews, which occupies a unique place in the French media landscape. The station launched in February 2017 and is broadcast free into all households. In the years since, it has gradually imposed itself as a low-budget French version of Fox News, beaming inflammatory talking points into the homes of around eight million viewers each day, according to Mediametrie, a company that compiles television ratings. The news channel, where personalities come to comment on current events in studios without an audience, has an aging viewership — mostly people over 60, living in the provinces. On channel 16, all day long, hosts hold debates and argue as if at the local bistro, willingly letting themselves go into what the French call “dérapages” — outrageous remarks — but which have ended up becoming the editorial line.







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