Saturday, June 05, 2010

Who hates the leaders

George Megalogenis has some interesting commentary on the personal approval ratings of
Rudd and Abbott:
The price of the Opposition Leader’s plus 8 rating among men aged 35 to 49 is consistently poor numbers across all other groups: younger and older men, and all women.

His problem is, officially, with women.

Abbott turns off women of all ages at roughly the same rate - minus 10 - unlike Rudd, who has the young on his side.

Abbott is also in the red with men aged 18 to 34, where his net rating is minus 6. This is possibly the most interesting distinction of all because this is the group where Rudd has residual respect, notwithstanding his reversal on climate change.

Perhaps young people see through Abbott’s tough-guy pose, while adults and seniors see through Rudd’s pretence of having a personal connection to middle Australia.

As to why Abbott is more popular with middle aged men:

The Opposition Leader is increasingly popular with men aged 35 to 49, a sign that the triathlons have impressed blokes confronting midlife crises.
Well, that's kind of embarrassing for my own gender and age cohort.

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