People a bit smarter than expected?

Tobacco industry calls for plain packaging of cigarettes | Cigarettes Flavours

From the link:

A major tobacco-industry funded advertising blitz has backfired, with new research revealing the “It won’t work, so why do it” campaign persuaded more people to support the plain packaging of cigarettes than oppose it. The Cancer Council Victoria survey of 2,101 Victorians who recalled the ad campaign found has found that more than eight out of ten (86.2%) respondents said the ad didn’t affect their view of plain packaging 8.4% of respondents said the ad actually increased their support of plain packaging.

Neat.