Future eggs

I was reading a short report on the future of fake meat that contained this:

"The use of animals as a protein delivery mechanism is not sustainable," said Ethan Brown, founder and CEO of Savage River Farms, Inc., which recently introduced a chicken substitute made from plant products.

"Through the careful replication of texture, taste, and 'mouthfeel,' food science is advancing the degree to which chicken, beef, and other meats no longer require an animal origin but can instead be entirely plant-based," said Brown.

Joshua Tetrick, founder and CEO of Hampton Creek Foods, also is using plants to replicate the nutrition and other characteristics of eggs -- for baking and more -- through the company's Beyond Eggs™ product.

Tetrick said the demand for eggs continues to rise globally, while feed and regulatory costs soar.

There are a couple of things I like about that:  calling animals a "protein delivery mechanism" strikes me as amusingly cold; it's as if an Artificial Intelligence which finds the whole idea of eating to be disgusting spoke the line.  But I also like the self explanatory branding of imitation eggs as "Beyond Eggs"(TM).

So, let's go looking at Beyond Eggs. 

Well, the English language certainly continues to get a technocrat workout at its site, where the product is described as:

A healthier and safer ingredient for your egg based applications.

I had a slice of egg based application with a cup of tea after dinner tonight, as it happens.

How was Beyond Eggs created?:

Our team of food science professionals, culinary scientists, and professional chefs brought their best to the table to create something extraordinary. We meticulously dissected the egg, looking deeply at its molecular makeup and nutritional profile. Then, we matched the functionally relevant components with plant-based ingredients....It all comes down to the functional properties. Does it emulsify? Coagulate? Replicating the functional properties of eggs required deep knowledge of biology, food science, and culinary science. Our team and product development partners have achieved something extraordinary.

It sounds almost as big an achievement as going to the Moon.

And, sad to say, I can't find a photo of what the product looks like.  Yellow goo in a plastic bag, I'm guessing, but I could be wrong.

I await the arrival of Beyond Eggs in my local supermarket.  Alternatively, I just might finally get around to having a couple of chickens in the yard.  Seems a tad less complicated.