Samsung un-sung

I guess I've been vaguely aware of how well Samsung has been doing, but I didn't really it was to this extent:

Samsung, the world's largest technology company by revenue, reported another record-high quarterly profit as customers flocked to Galaxy smartphones, helping it outdo rivals at a challenging time for the global tech industry.

Samsung Electronics Co. said Friday its net profit swelled to 5.2 trillion won ($4.5 billion) in the April-June quarter, a 48 percent jump from a year earlier.

The earnings were lower than a median forecast of 5.6 trillion won in a poll of seven analysts by Yonhap Infomax. But Samsung shares jumped 5.2 percent to close at one-month high in Seoul as investors expect its earnings to continue growing strongly.

Samsung, the world's largest maker of mobile phones, televisions and memory chips, benefited from runaway demand for its Android-powered smartphones as rivals including Apple Inc. were yet to release new models.

Clearly, this is a company doing something right, yet we don't seem to hear much about how it built its success.  Not like Apple, with its hero worship of Jobs.