The Lowy Institute blog notes a Youtube video that is part of a UNICEF campaign to encourage the good people of India not to do their business outdoors. "Poo2Loo" is the catchy theme.
I see that there is in fact an entire Youtube channel devoted to this campaign. Amongst a dozen or so videos, it features one with a musician (presumably well known in India?) who has signed "the pledge against Open Defecation". (Yes, they put in the capital letters there, not me.)
Sadly, although these videos appear relatively new, they don't have high view numbers yet.
Here, I'll do my bit - this is a short one involving an apparently common occurrence in Indian parks:
It's all a bit odd, in that the campaign seems to suggest that it is a matter of personal responsibility as to where they go; whereas I thought it was mainly a matter of poor people not having toilets to go to in the first place.
In any event, they make the country sound like such an enticing place for the Western tourist.
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