Sunday, May 11, 2014

About an animation studio

DreamWorks Animation at 20 - Los Angeles Times

This article takes the usual LA Times industry insider look at how Dreamworks operates, and there were a couple of things of particular interest:
DreamWorks is also making strides overseas, with much of the focus on China, where
the "Kung Fu Panda" films have been very popular. Katzenberg has been at the forefront of Hollywood's push into China, visiting the country once a month for the last two years.


The studio is working with local partners to build an entertainment and cultural district in
Shanghai called DreamCenter. The center, set to open in 2017, will include a 500-seat Imax cinema, multiple performance venues and Broadway style-theaters. The area also will house Oriental DreamWorks, an animation studio that currently has 200 employees and will hire 150 more by the end of this year to work on various film and TV projects,
including "Kung Fu Panda 3."


"China in three or four years will be the No. 1 movie market in the world,"
Katzenberg said. " I just look at it as a place of opportunity."
Gee.  I would not have been sure at all that Kung Fu Panda would have worked in China.   But there you go.

DreamWorks also is one of those companies where the benefits are good:
The studio's perks include a full-time doctor's office, free meals, game rooms and a college-campus-style environment with waterfalls and koi ponds.

There are yoga and sculpture classes, and an art show that enables employees to express themselves freely in ways not permitted in their everyday work. A profit-sharing plan pays bonuses to employees based on the studio's financial performance.

Such benefits have made DreamWorks a regular on Fortune magazine's annual list of 100 best employers. Last year it was the only Hollywood studio to make the list,
ranking 12th.
I think the studio has put out some fine films over the years, so I hope it does continue to exist for a long time yet.

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