May should have been a milestone month for Australian international broadcasting, and arguably the most celebratory in the 13-year history of the Australia Network. ABC executives were due to sign a prized deal with the Shanghai Media Group, giving the ABC the most extensive access to Chinese audiences of any Western broadcaster, with a more expansive reach even than the BBC or CNN. 'Most importantly, the agreement will provide opportunities for promotion of Australian business, tourism, entertainment, culture and education', said Lynley Marshall, the chief executive of ABC International.
Instead, the DFAT-funded network is to be shut down. On the eve of its greatest triumph, the Australia Network has been told it can no longer compete.
In an ever more cutthroat field of international broadcasters that includes the BBC, CCTV, RT, Deutsche Welle, France 24, Iran's Press TV and al-Jazeera, the Australia Network had been making major strides. The Shanghai Media Group deal meant Australia was about to join the UK and US as the only countries with broadcasting rights in China.
Friday, May 16, 2014
Australia Network stupidity
The Abbott government's decision to shut down the Australia Network is looking more and more like the triumph of petty, personal politics over good sense:
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment