The Festival of the Sardine

Guess where the can of Brunswick sardines (with chilli pepper) I just ate for lunch was from?  

I was surprised. 

I've spent some time rating sardines before at this blog, and I see that other people like to discuss sardine preferences in on line forums.

Why did I try Brunswick brand again?   I reported here that I thought they were awful, even though from nice, clean Canada.   This time, the sardines were supposed to be premium, skinless ones with chilli, as are my favourite brand (Santamaria, from Portugal.)  I assumed that they would still be from Canada.   So I gave them a try.

The verdict:  not bad.  Perhaps not quite chilli enough, but pretty good.  On some toast with avocado.

But then I checked the box, and it turns out they are from - Morocco!

Since when did Morocco have a sardine canning industry?   Well, now that I Google it, apparently Morocco claims to be "world leader" in sardine production:

Speaking at the first edition of “Festival of Sardine”, celebrated from August 27 to 31 simultaneously in five beaches of the kingdom (Al Hoceima, Martil, Agadir-Taghazout, Dakhla and Mehdia), Aziz Akhannouch said that Morocco is the world leader in the production of sardines, “with nearly 57% of national fish production.”

The minister said that Morocco currently has seven wholesale markets, 22 ports of fish, 22 halls and units for industrial fish.

The Minister proudly hailed the achievements of Morocco in this area, noting that “sardines have always occupied a special place in the eating habits of Moroccans in terms of their nutritional value and the price that is at the reach of all segments of society.”

 There - you can learn something new about sardines every day.