So a film might be on in the cinema and one of the companies which paid for it might buy out entire late night screenings. These will register as full houses when they are, in reality, entirely empty theatres.It's not exactly the same as The Producers, but not million miles away either...
Regulators have been catching onto this so producers have allegedly started just buying all the bad seats across many hours of screenings.
Yet the authorities have now worked out that if a showing is somewhat empty in the middle and for some reason all the seats around the walls have been purchased something must be amiss.
Friday, August 31, 2018
The Producers: Chinese version
For something more lightweight: the BBC explains that some Chinese producers and investment companies have worked out that if they fake box office success for a movie they've invested in, the rise in the company's stock value can make just as much (or more?) money for them as a genuinely popular movie:
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