The remarkably increasingly popular Japan

From a BBC story about a couple of YouTube stars (who I had occasionally looked at before), I get this:

Global interest and international visitors could have something to do with it. Tourism numbers are rising at lightning speed – 250% between 2012 and 2017. The World Tourism Organization says that Japanese tourism has seen six straight years of double-digit growth, with a record 28 million foreign visitors travelling to Japan within the last year, a figure especially powered by China. The government aims to attract 40 million visitors in 2020 for the Tokyo Olympics.

YouTube content from the country has also been on the up and up:

The rise in J-vlogging is part of a bigger trend: YouTube is more popular in Japan than ever. “The hours of content uploaded from YouTube channels in Japan has more than doubled between 2016 and 2017,” says Marc Lefkowitz, YouTube’s head of creator and artist development for Asia-Pacific.

Its popularity is well deserved.