Bernard Keane from Crikey made this statement about plain packaging cigarettes:
One of the highest profile public health industry lobbyists, Professor
Mike Daube, yesterday claimed “the primary focus for plain packaging was
always to reduce smoking among children, but it is a real bonus that it
has clearly had an impact on smokers”. That’s rather different to what
Daube said when plain packaging was first announced, when he claimed “we
know from research that it will have a significant impact on children
and adults”. Is Daube readying for when we see that plain packaging
hasn’t affected tobacco sales?
Actually, Bernard, it is not "rather different" at all. You can say that something will have a significant impact on both A & B, while believing that the primary effect will be on A. To say that the impact on B is "a bonus" is hardly controversial rhetoric.
Anyone who had read anything about the plain packaging argument knows that the effect of getting less children to start smoking was always believed by many to be the main way it would work. Here's
Harry Clarke in 2012:
Well, I think the main target is youth. Young people, it's
claimed, are seduced by the attractive packaging and the brand names
that are associated with cigarettes. I guess for confirmed smokers it
won't make so much difference, but certainly for youth, it's well
recognised that branding does have an impact on purchasing choices.
We've currently done pretty well in Australia in reducing smoking rates
among young people, but this is really trying to clinch the deal and to
reduce the initiation of smoking among young people as much as possible.
Anyone with any common sense would also then assume that this effect would take time to show.
But all of that is not
good enough for Sinclair Davidson, who thinks evidence should be in by now and that the lack of evidence on the number of smokers means he can already declare the "policy is a dog."
The policy has been fully in effect for about 7 months.
Talk about taking glib and pathetically poorly informed criticism to new heights.