Believe it when I see it

I smell a strong whiff of Murdoch-ian playing both sides of the fence for economic gain in this potentially (kinda, sorta, maybe) big news today reported in the SMH:

News Corp Australia, an influential player in Australia’s decade-long climate wars, will end its long-standing editorial hostility towards carbon reduction policies and advocate for the world’s leading economies to hit net zero emissions by 2050.

The owner of some of the nation’s most-read newspapers, including the Herald Sun, The Daily Telegraph, The Australian and 24-hour news channel Sky News Australia will from mid-October begin a company-wide campaign promoting the benefits of a carbon-neutral economy as world leaders prepare for a critical climate summit in Glasgow later this year.

Rupert Murdoch’s global media empire has faced growing international condemnation and pressure from advertisers over its editorial stance on climate change, which has long cast doubt over the science behind global warming and has since 2007 attacked various federal government efforts to reduce emissions....

From October 17, the company will run a two-week campaign that will advocate for a carbon net zero target to be reached by 2050, which is expected to focus heavily on jobs in a decarbonised economy, particularly blue-collar industries such as mining, resources and agriculture. The campaign, according to multiple sources familiar with the plans who spoke anonymously because they are confidential, said it will be fronted by news.com.au columnist and former Studio 10 host, Joe Hildebrand.

Several sources said Sky News will support the cause that will feature across the metropolitan tabloid mastheads. The Hildebrand-led campaign will not appear in the national masthead, The Australian, they said, but the newspaper will continue to temper its editorial stance on the issue.

The Australian wingnut Right already doesn't think Hildebrand isn't one of them - any campaign by him will be readily ignored. 

The far, far bigger issue is this:

A plan has been devised to limit – but not muzzle – dissenting voices among News Corp’s stable of conservative commentators, who will be expected to reframe their political arguments both in print and on its subscription news channel, which is now broadcast across regional Australia on free-to-air on WIN.

Well, it's impossible to imagine Bolt, Jones and the idiot show that is Outsiders "re-framing" their climate science denial in any meaningful way.   If the Murdochs successfully muzzle them on the issue, well and good.  But I can't see it happening.