Well, I can only welcome this news:
You see, to annoy my son, who feared the Youtube app on the TV would be flooded with K Pop recommendations, I watched the Dynamite clip twice in the last week. (I wanted to see it anyway, to see why it became the fastest instant hit in Youtube viewing history.)
Ignoring the aspect of the deliberately androgynous styling of some (or all?) in the group (and also ignoring the terrible, exploitative conditions that apparently most K Pop group members have to work under), I think the song is pleasant enough pop, and sounds to my ear rather Bruno Mars-ish. (My daughter agreed when I pointed this out.) It is, at the very least, harmless.
Which is more than I can say for the that WAP song, which I could have ignored if it weren't for noticing the ill advised entry of annoying twerp Ben Shapiro into criticism of it.
Apart from what whiny conservative male voices (and in the case of Shapiro, I mean that very literally) have had to say about it, there has been a broader discussion of the dubious merits of "feminist empowerment" by trash talking and acting as badly as men. See this thread in Reddit for example:
It's had 1,600 or so comments, which is good. (Mind you, a lot are trying to change her mind.)
Anyway, it's good to see that happy, all ages friendly K Pop should have knocked ultra sleazy, surely- you-do-not-want-your-daughter-(or-son)-thinking-of-sex-like-this WAP off the top position. (No sexual pun intended, either.)
Going back to K Pop: while I think I made some comment here a few years ago that it seemed that K Pop was really upping the androgynous style, I see that the topic of why this is a thing has been discussed on line for years.
Someone speaking in an article in 2013 suggested this, and it sounds more-or-less plausible:
I think that, according to Western expectations of
gender, the overwhelming majority of male K-pop idols would be
considered androgynous. But I don’t know that that has to do with K-pop
challenging the gender binary. I think this has a lot to do with the
“objectifiability” of K-pop idols, as is the fetishization of cuteness.
Part of femininity as a social construct in nearly every culture are
passivity, perceived weakness, harmlessness, and allure based on the
preferences of the observer. And, of course, with cuteness, you have a
performance of childishness, a major feature of which is a lack of
agency. K-pop idols are someone else’s moneymaker whose worth is based
on the ability to be non-threatening fantasy fodder for their audience,
which translates into money spent. No wonder nearly EVERYONE in K-pop is
what the West would consider hyper-feminized (women, too). This isn’t
unique to K-pop. Teen heartthrobs in the West tend to be more feminine,
as they have to appear innocuous and available for objectification too.
An
article in 2018 notes:
That wasn't always the case. In the 1980s and 90s the salaryman was
the prevailing male aesthetic. Suits, luxury watches and a traditional
strong male look were the norm. Korea has mandatory national service and
that moulded and defined what men thought would look appealing.
"In
the 80s and 90s, men in Korean pop content were largely portrayed as
tough guys in gangster and detective films, and rebellious young men in
some TV dramas," says Sun Jung, the author of Korean Masculinities and Transcultural Consumption.
But
all that changed in the mid-1990s when music group Seo Taeji and The
Boys came onto the scene, says Prof Elfving-Hwang. They used rap, rock
and techno influences and incorporated English language into their
music.
They kick-started fan culture which has now become a major force in the music industry, she says.
Then
followed the big entertainment companies churning out K-pop girl bands
and boy bands, and their influence has been like nothing before it.
Yes, well, it is interesting to wonder how much of this is driven by the entertainment companies dictating taste. More from that last article:
"Compared to the 80s and 90s, now there are a lot more soft
masculinities - pretty boy images and gentle male images - represented
in media, and consumers welcome and widely consume them," says Dr Sun
Jung.
They came to be known as Khonminam - combining the words for
flower and a beautiful man. She says it takes inspiration from similar
concepts in Japan of bishonen or beautiful boys and Shojo manga - girls
comics.
1
But it's not feminine.
"I think the phenomenon
should rather be explained through the notion of hybrid or versatile
masculinity - soft yet manly at the same time - which is different from
effeminised," says Dr Jung.
She cites Song Joong-ki, the star of
hugely popular Korean drama "Descendants of the Sun" as the embodiment
of this. He may be a khonminam in his look, but as a special forces
captain in the military he is also a tough guy.
It goes on to discuss beauty products aimed at young men too, and God knows that there are a lot more of that on the shelves of Japan than Australia.
Anyway, I still think it is all pretty peculiar - a culture specific fashion trend that has been around for longer than I would have expected; even though, as noted above, Western acts aiming at a teen female audience have long de-emphasised masculine features too. But it's as if something of dubious fashion merit, like 70's glam rock, perhaps, lasted 20 years instead of (what?) 10?
